The only logical choice for great beer.
When we launched FUERST WIACEK in 2016, we set out to brew beer of the highest quality possible. That’s why when it came to packaging our beer the only logical choice was to put it in cans.
Cans are 100% lightproof and 100% airtight — and this makes a huge difference to the quality of the beer they contain. Oxygen and ultraviolet light are extremely destructive to beer, especially the pale hoppy beers we love so much. Oxidised and lightstruck beers are browner, skunky, cardboard-flavoured shadows of their former selves.
Cans are lighter. If you have to carry a particularly lavish beer haul home or supplies for a picnic in the park it soon adds up. They’re also stackable, so transporting them uses less packaging material and less space, which means lower CO2 emissions. A truck load of canned beer would turn into two trucks when packaged in bottles.
In short, cans mean the beer tastes better and minimises the damage to the environment and your bank balance.
100%
Lightproof + Airtight
No UV light, no oxygen. The two biggest enemies of fresh hoppy beer — eliminated.
75%
Still in use today
75% of all the aluminium ever produced is still in use today. The can you drink from may have been a can last year — and will be one next year.
−30%
Less aluminium per can
Advances in manufacturing mean 30% less aluminium is used in cans today vs. 30 years ago.
🚴
Berlin tested
As cyclists in Berlin, we dream of streets free of shattered glass bottles. Cans don’t break.